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Laws of simplicity applied in UI design

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Laws of simplicity applied in UI design

Laws of simplicity applied in UI design

The goal of the UI design standards movement is to remove needless complexity and absurdity from the process of creating interfaces, experiences,  so we could focus our attention where it should be: on design, content, and experience.

But unfortunately this is not the case nowadays, as you probably see the focus is heavily on aesthetics, so this makes it easy for us to create because we don’t have to think too much, we just put a nice font, some “killer” stock images and some mega cool gradients and it’s done. But as a result, things tend to start looking a like and this is not UI.

So what do we mean by UI? User Interface. Commonly understood throughout the history of industrial design to be the means by which a human and a computer system interact. That whole field of study is called Human-Computer Interaction.

Explicitly or implicitly, the user interface is the interface between the customer and the product.

 

Ten laws of simplicity:

Reduce


The simplest way to achieve simplicity is through thoughtful reduction.

Organize


Organization makes a system of many appear fewer.

Time


Savings in time feel like simplicity.

Learn


Knowledge makes everything simpler.

Differences


Simplicity and complexity need each other.

Context


What lies in the periphery of simplicity is definitely not peripheral.

Emotion


More emotions are better than less.

Trust


In simplicity we trust.

Failure


Some things can never be made simple.

The one


Simplicity is about subtracting the obvious, and adding the meaningful.

Applying the laws

 

In the next articles we will try to build a shopping experience based on this laws. Today’s online shop are full of options to choose from. For instance you have tons of categories, complex filtering systems, featured products, product of the day, popular products, staff recommendations, offers… There is a lot of surface noise and all you want to do is to buy something you already know a little about.

So, in the next articles we will try to build an UI based on this laws.

Stay tuned!

 P.S : This laws are inspired from the amazing book: “The laws of simplicity” by John Maeda. 

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